ROYAL ACADEMY OF ART

Raw Material, royal imagination


Campaign for the open day.
Concept, photography & graphic design. 2019.




Raw material can symbolize a sketch, a theory or an idea. It could be a found object or trash. It can be a powerful fascination. In short: all sorts of building bricks for the creative mind to build its own imaginary worlds with. It can even refer to the unpolished but highly potential student itself who is about to discover the boundaries of its own creativity.







© 2020 Sander Puhl, all rights reserved.
Last updated: July 2020
Amsterdam,
The Netherlands